Short Bio:
I currently as LATAM Marketing Manager at Arctech Solar, a global leader in solar technology. From this position, I design and implement regional marketing, communication, and branding strategies across Latin America, integrating innovation, market analysis, and strategic partnerships to strengthen brand presence and support the transition toward a more sustainable energy future. With more than seven years of experience, I have led high-impact projects in the energy, industrial, and technology sectors, driving brand expansion across countries such as Mexico, Brazil, Chile, Argentina, Peru, and Colombia. Before joining Arctech, I served as Head of Marketing & Communication at Solfium, where I led growth strategies that increased lead generation by 250% and enhanced brand visibility in international media. Beyond results, I am driven by the conviction that communication can transform realities. As part of the Communications Committee of Women in Renewable Energies Mexico (MERM), I promote the creation of spaces that foster female leadership, visibility, and representation within the energy industry. I believe in the power of collaboration, empathy, and creativity as catalysts for change,building a more equitable, diverse, and sustainable future for Latin America.
